On December 29, the Litecoin Foundation will sponsor a mixed martial arts tournament organized by the Ultimate Fighting Championship (UFC). The fight will take place between John Jones and Alexander Gustafson.
The Litecoin Foundation called itself the “official cryptocurrency sponsor” of the battle. The organization hopes that this experience will contribute to the mass adoption of cryptocurrencies.
“Brands and organizations continue to join cryptocurrencies and blockchain. This event is another signal that the technology is becoming increasingly popular, ”- says the company blog.
As representatives of the Litecoin Foundation stated, up to this point no cryptocurrency has yet sponsored an event from the UFC. The company views this sponsorship as “the first step towards a long-term and fruitful relationship with the UFC”.